
Visual Culture through Knowledge Expansion
Exploring Spain’s utilization of visual culture through the lens of knowledge expansion during the Hispanic Enlightenment reveals their conquest to modernize their subjects. During the eighteenth century, the Spanish Bourbon Dynasty aimed to recentralize imperial control by educating and rationalizing not just their colonial subjects Viceroyalties in the Americas but also the Spanish public. Such efforts to rebuild the Spanish Empire’s global dominance were driven by manipulating and promoting visual culture through knowledge expansion that transcends language and literacy limitations. From scientific expedition collections to human classification, botanical illustrations, americana collections, and art instruction, Spain attempted to categorize knowledge, reflecting Enlightenment ideals of rationale and order. This exhibit showcases four pieces that exemplify various forms of the visual arts employed by Spain for educational purposes yet were ultimately designed to collect, classify, control, and exploit colonial populations and resources.
Cristóbal Lózano’s Español, India serrana produce mestiso exemplifies how Spanish elites commissioned casta paintings to visibly assert imperial interpretations of racial taxonomy. Displayed in public spaces in Spain and the Viceroyalties, casta paintings functioned to educate and classify racial mixture in colonial society, revealing the Crown’s underlying desire to control and define racial and social hierarchies.
Andrés López’s Portrait of Don Matías de Galvez y Gallardo as Vice Protector of the Academy of San Carlos further perpetuates social hierarchy through authoritative educational institutions. Depicting director and patron Don Matías de Galvez y Gallardo of the Royal Art Academy of San Carlos in Mexico City, the Viceroyalty of New Spain, Neoclassical art instruction by peninsulares is conducive to modernizing while exploiting the labor of colonial populations.
Isidro Gálvez’s Columellia obovata Justicia tenuiflora is an example of a botanical illustration created during one of Spain’s scientific expeditions in the Americas. Visual documentation of colonial nature drove scientific exploration. The organization, classification, and exoticization of naturalia from the Americas were further implemented to educate Spanish society, encouraging the discovery of the profitable uses of colonial resources.
The carcaj, a hunting quiver, collected from the Viceroyalty of Peru, is a sample of artificialia, a man-made artifact, used to visually inform Spanish citizens of the colonial products and land the empire owned by its presentation in organized Spanish museum collections.
The four art pieces featured in this exhibition display how scientific collections and stylistic instruction demonstrated through artistic expression and institutions served as agitators to expand Spanish enlightenment ideals of rationalism, promoting Spain’s position as an influential global power through tangible art and culture. By educating colonial and Spanish populations, Spain could “reform society” to create smart and aware individuals to support the productivity of the empire. Visual culture serves as a tool to see, know, and own, for power is not efficacious if not visible.
Racial Classification

A panel derived from Cristóbal Lozano’s eighteenth century casta painting Español, India serrana produce mestiso showcases educational visual elements and culture to “rationally” classify human diversity through the means of scientific racism. This particular casta panel includes the combination of a peninsular man and an indigenous woman who produce a mestizo child. Paralleling taxonomic scientific classifications, textual inscriptions of racial labels explicitly organized various outcomes of racial mixture in Spain’s American colonies.
Both parents are wearing traditional clothing associated with their race, as demonstrated by the woman who is depicted dressed in a huipil that is understood to be worn solely by indigenous women. The female subject is adorned in emerald jewelry to convey the family’s wealth and provide a visual metaphor of Spain’s possession of emerald resources extracted from the American colonies. Many casta paintings implemented products and materials from Spanish viceroyalties to educate Spanish and broader European audiences about the exotic goods exploited by the empire. Visual representation functioned as a way to metaphorically own aspects of the natural world. The cross necklace on the mestizo child communicates the incorporation of Catholicism in refining colonial society. The father is dressed in blue European textiles to visually suggest his authority and status as a peninsular, exemplifying how iconography such as clothing, accessories, and items served to visually classify distinctions associated with a particular race. Moreover, the male subject is rendered with a notably fairer skin complexion compared to the child’s slightly darker pigmentation, and the mother’s red undertones further distinguish that racial class is systematized based on visible appearance. The family’s demeanor is calm and content, a common stylistic choice of early eighteenth casta paintings used to promote enlightened ideals of civilized order.
Documentation of miscegenation through casta paintings allowed Spanish audiences who were illiterate or ignorant of colonial contexts to easily comprehend the complex organization of racial taxonomy. By visually reinforcing racial stereotypes, casta paintings operated as public scientific specimens to establish visual identifiers of social status, justifying Spain’s fictionalized rigidity of racial hierarchy.
Neoclassical Art Instruction

Creole painter Andrés López’s Portrait of Don Matías de Galvez y Gallardo represents Spain’s promotion of visual art instruction to facilitate artistic knowledge to modernize colonial subjects in New Spain. The painting’s Neoclassical style and iconography relevant to the art academy curriculum reveal how visual culture shaped colonial education.
Don Matías de Galvez y Gallardo was a Spanish director and patron of the Royal Academy of San Carlos located in Mexico City, Viceroyalty of New Spain. Don Matías’s entire body stands close to the surface of the picture plane, holding a stern gaze as he towers over and points to two smaller mestizo students in the background who hold their educational materials. A Greco-Roman bust is illustrated in the background, an aspect of the Neoclassical art style taught in the academy. While Don Matías wears elegant, European-style attire, the students wear tattered clothing to signify the divide in their education and social status. Instructors were Spanish peninsulares who sought to cultivate an educated and “civilized” society in the American colonies through Neoclassical art instruction.
Emerging from Enlightenment beliefs of rationalism, Neoclassicism was regarded by Spanish elites as sophisticated, modern, and orderly. Stylistically, Neoclassical art is characterized by Greco-Roman imagery, symmetry, unornamented surfaces, sober color palettes, and tight, smooth brushstrokes as demonstrated in López’s portrait. To promote visual uniformity among Spain and its colonies, the Royal Art Academy of San Carlos, based on the earlier established Royal Art Academy of San Fernando in Madrid, predominantly advertised to educate mestizos in New Spain in painting, drawing, sculpture, architecture, and mathematics. Students could become contributive members of colonial society and produce Neoclassical art to expand the Spanish empire’s visual influence and wealth.
As expanding colonial populations learned of Neoclassical style, European culture spread to visually exert Spanish imperial control by modernizing colonial visual culture as well.
Americana

This image depicts a hunting quiver collected from the Viceroyalty of Peru during a Spanish expedition led by Spanish botanist Hipólito Ruiz between 1777 and 1788.
The quiver is made of natural, local materials, including a cylindrical cane frame with cotton wrapped around one end and secured by plant resin. Two small jaws of teeth from piranha fish hang from the cotton band, a fish commonly found in the fresh waters of the Amazon. Populations indigenous to the Amazon region in the Viceroyalty of Peru utilized this kind of quiver to paralyze targets with poison darts, typically curare, which is extracted from native tropical plants. The hunter would blow into the mouthpiece to fire the poison dart, using a cotton ball tied to the opposite end to provide resistance. The cotton handle improved portability and was commonly worn over the waist or shoulder (Museo de América).
While Ruiz’s expedition to the Viceroyalty of Peru during the late eighteenth century prioritized indigenous flora research and botanical illustrations, examples of ethnological material, such as the quiver depicted in the image, were seized to be publicly displayed in Spanish museum collections. This quiver is an example of Americana, a cultural item related to the Americas, and artificialia, a man-made object or artifact.
The visual and educational implications of the quiver served to exoticize indigenous practices from the Viceroyalty of Peru and to educate Spanish audiences about local materials and wildlife, including cotton, plant resin, cane, curare, and piranha fish. Collecting and displaying artificialia from the Spanish American colonies was a way to possess exotic and rare items while constituting a center for disseminating knowledge of natural history, resulting in a greater exertion of control over colonial products and history.