Blog Posts: best practices and examples

Best Practice Suggestions for PostsPagesNavigationExamples

Instructions for how to post to a WordPress Blog


There are many reasons for sharing words and media online, and there are many ways to design content that will be presented online. Using a blog, one can present material as a ‘post’ on a dynamic timeline, or as a more static web page . Posts are like postcards, telegraphic, essential, short and part of a sequence of other posts. Pages are like reports, extensive documents that may need to be referred to many times, and discrete. Blogging platforms like WordPress allow for the easy creation and design of post and page combinations.

There are many kinds of blogs. This document proposes some best practices for blogs which may be used by students of visual studies, or image-makers, or organizations that rely heavily on distributing information through a combination of image and text.


      • Titles are short and distinct, and clearly denote the content
      • Images should be quick-loading, but not so small as they display pixelated
      • An image should lead the body of the post, and any subsequent images should be placed adjacent to a relevant portion of the text
      • Images should be captioned, with a title by which the image can be clearly identified.
      • Text should be no more than 1000 words, but sometimes there are compelling reasons to post more. Be succinct.
      • It is okay to post just an image and its caption, but be sure the reasons for posting this are established by the overall theme(s) of the blog
      • Attach a Category to your post
      • If Tags are used, avoid redundancies, i.e. use tag words that are not already in the Category
      • Proof read
      • Do not use any copyrighted material without permission
      • Link to other sites thoughtfully, and avoid redundant link text, such as click here to go to



      • Refer to the above Title and Image guidelines for Posts.
      • Create pages within an overall ‘architecture’ of the blog site. There should be a reason for a page to be in the site.
      • Pages should be accessible from logical menus
      • Use built-in text formatting and organizational tools such as headings, linked content tables, ‘top’ links, etc. for lengthy pages (pages that run longer than two screen loads, or more than 500 words) [example and instructions]
      • Attach a Category to every page
      • Proof read
      • Do not use any copyrighted material without permission
      • Link to other sites and posts thoughtfully



      • Present an organized site to visitors through navigation menus
      • ‘Home’ pages are often just the Blog section, with a scrolling list of blog posts. But they may instead be a static page describing the site


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